ROXX NEO Lite Arrives in Australia with AVE
Since 2002, AVE (Audio Visual Events) has earned a reputation as one of Australia’s most reliable industry names, delivering high-quality technical production for events of every size.
Known for continually adopting new production technologies, they are now the first production company to add ROXX NEO lites to their inventory. NEO lite is a compact, high-performance, weather-resistant LED wash and flood light powered by battery.
“The purchase came down to a specific gap in our kit,” commented Paul Keating, AVE’s Director/Sales & Marketing Manager. “We required a fixture that was IP-rated, ran on either battery or 240v, had CRMX, and came with barn doors, all in a small form factor that still delivers real punch. The ROXX NEO lites hit every one of those marks.”
Paul explains that the driver behind that spec is what they see across their venues: bump-in and bump-out windows keep tightening as venues optimise their calendars for revenue. A fixture that runs on battery and CRMX cuts their power and cable runs, and those runs are labour-intensive, add freight, and pile up warehouse tasks on both ends of a job. Paul adds that the NEO lites are already helping them strip that overhead out.
Paul and Mark Shepherd, Director/Head of Production at AVE, met the ROXX team at ISE and experienced their range firsthand.
“Ultimately, it was the relationship that sealed it,” he continued. “Add ShowTech’s support behind the product and the decision made sense. What’s more, DQ’s ability to customise the road cases to AVE’s standards ensured we had confidence in the entire package.”
AVE began its ROXX rollout with 16 NEO lites, which have already appeared on numerous shows soon after arriving.
“They’ve been working hard since they arrived,” commented Paul. “As the team gets more reps with them and starts recommending them on spec, we expect uptake from our cross-hire clients to follow.”
